In December 2009, during the EDUCAUSE 2009 conference in Denver, Colorado, Kevin Burden and I sat outside in the winter sunshine and discussed the 3V model. The conversation made for some interesting, unprompted and unscripted (hence imperfect) discussion but I think makes interesting listening:

Kevin Burden asks Simon Atkinson about origins of 3V Model (2009): Podcast (8:15)
Kevin Burden asks about the ‘practical’ uses of the 3V model (2009): Podcast (8:00)