Terminology in education is a fascinating thing. Words are after all concepts. Concepts change, evolve and mutate frequently more quickly than the words associated with them along the way. Learning once meant to go to the place of learning associated with what one wanted to know, the monastery to learn about religion, the blacksmith to learn about metals, and learning was learnt at the foot of the master. As European notions of learning evolved so did our concept of what was valuable to be learnt. The book gave rise to libraries, and libraries to Universities. Where else would one go to study the ‘learning’ in the books?

Our concept of learning has now reached well beyond the word itself, and so we have created prisms through which to view its process, pedagogy, andragogy, heutagogy; and an array of theoretical lenses, constructivist, social-constructivist, connectivist.

No where is this mis-match of word and concept change more evident than in the very new domains associated with e-learning in its multitude of forms. Even a ‘simple’ concept such as ‘online’ when associated with learning in the 1980s usually meant CBT (Computer-Based Training and a dedicated PC ), in the mid 1990s with home based dial-up browser based access (lots of CMC- computer-mediated-conferencing), in the mid 2000s with moderately rich multi-media VLEs (Virtual Learning Environments). In 2011 being online can mean all of the above, and access through tablets, television, game-stations and hand-held devices, in the office, at home and literally anywhere there is a wireless or data access point. Being online is changing.

Blended is the perfect example of this. Blended as a concept becomes fairly meaningless the more it is discussed. The addition of some online (see above!) activity to a campus based programme was in the 1990s deemed ‘blended’, although many would suggest a blending of lecture and self-study, reading and discussion had long been a feature. Blended meant blended with technology. But, as the technology environment evolves (the current notion is the ‘digital ecology’), the nature of the ‘blended’ learning experience necessarily changes. This environment or ecology is fluid, and variable (by social access and geography most notably) and so the nature of the learning opportunities associated with it are also fluid.

It is not only the contemporary nature of technology, its ‘here and now-ness’, it is also the contextual nature of technology. The choices I make about what I am prepared to access and when are not the same as someone who happens to be my age, or share my job title, or live in the same street. My context is unique to me. Hence my ‘blended’ opportunity is totally unique to me.

Learning designers who attempt to design effective ‘blended’ learning opportunities frequently fail to satisfy their students’ expectations. Not because some are digital natives and some are not, as Open University research demonstrates. So why? Because my notion and your notion of blended are simply different. What I can do as a learning designer is to design into your opportunities for study, into the learning that I am able to support and believe is appropriate, the flexibility for you to make the very best use of your context. With your digital ecology context, your prior learning context, your social context and your professional context, we can design learning that allows you to ‘blend’ it into a meaningful learning pattern for you. It doesn’t matter if we mean different things with the words we use. Blended should come to represent as a concept the choices we facilitate not the technology we provide.

Contextual Learning not Blended Learning
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