The 3V model is an ongoing development, an attempt to develop a conceptual framework for the analysis of technological impact and social change. The following resources provide some insight into its origin and development.
In December 2009, during the EDUCAUSE 2009 conference in Denver, Colorado, Kevin Burden and I sat outside in the winter sunshine and discussed the 3V model. The conversation made for some interesting, unprompted and unscripted (hence imperfect) discussion but I think makes interesting listening:
Kevin Burden asks Simon Atkinson about origins of 3V Model: Podcast (8:15)
Kevin Burden asks about the 'practical' uses of the 3V model: Podcast (8:00)