Great afternoon session today at Madison Wisconsin Conference. Some 50-60 people, the majority were faculty, and the majority with some responsibility for learning designs. It was an opportunity to outline the model and explore the cultural and contextual factors that lie behind the conceptual model. Some good exchanges and lots to think about. The toolkit was then demonstrated and seemed broadly appreciated. At least two people downloaded the free Excel Workbook during the session and hopefully more will do so shortly. It would be wonderful to find a US institution that felt the SOLE model could support their instructional design teams and faculty to develop more effective holistic learning design for learners.